stadium and arena point of sale (POS) specialists, MyVenue, have been selected by Craft Culinary concepts as the POS service for Food and Beverage at state farm Stadium, the iconic, multi-purpose venue located in Glendale, Arizona, home of the Arizona Cardinals and annual Fiesta Bowl.

MyVenue will deploy its service throughout the 60,000-seat world-class NFL stadium that will be the centre of the sporting universe when it plays host to very bowl LVII in 2023.

Jerry Reed, general Manager, Craft Culinary Concepts, said:

Following MyVenue’s fantastic support of our legacy NCR Quest system this NFL season we have signed off to transition completely to the MyVenue solution. This will include 480 POS terminals operating MyVenue’s mvPOS across premium, suites and concessions and their cloud based, event driven mvManager back-of-house platform.

Mitch Seidman, MyVenue’s company development Director, added:

MyVenue is thrilled to be partnering with Craft Culinary concepts on this essential project. The deployment will include all dashboards and redundancy protection we offer out-of-the-box with every installation.

Easy to use POS that can be rapidly installed on existing hardware and our purpose-designed glidepath program, which minimises risk of disruption, implies Craft Culinary concepts can be confident to deliver continuous first-class service while realising the benefits of the MyVenue service immediately.

About Craft Culinary Concepts
The talented team at Craft Culinary concepts brings their top tier service and management to leading stadiums, Camiseta AS Monaco sports venues, cultural attractions and music venues across the nation. customized experiences range from corporate events, weddings, festivals, professional sports games best up to the very Bowl!

Craft Culinary concepts is committed to using fresh, local and specially sourced ingredients and offering each guest an pleasurable and unforgettable memory to be savoured.

About MyVenue
MyVenue’s cloud-based POS software offers a high degree of flexibility in deployment, and is used in venues across north america and Asia-Pacific. also featured is their patent-pending line-busting mobile ordering solution, best-in-class reporting dashboards, and remote monitoring technology.

Designed, built and supported by a team with unparalleled coal-face experience including a track record of building Quest Retail technology (Quest), which became the dominant global player in the POS major venue market prior to its acquisition by NCR.

About state farm Stadium
Designed by new York architect Peter Eisenman in partnership with HOK sports and hunt construction Group, state Farm Stadium is a prime example of sophisticated engineering, technology and design.

Home to the Arizona Cardinals Football Club (NFL), the annual Fiesta Bowl, and various other sports and home entertainment events and activities, state farm Camiseta Selección de fútbol de Inglaterra stadium has garnered noteworthy recognition in its brief history including being named ‘Event site of the Year’ by event services magazine in 2007, best NFL facility by sports company Journal and sports company daily in 2006 and 2007, NFL’s best playing surface in 2008 and best new venue of the 2000s by SportsIllustrated.

Delivering a world-class experience for fans, event organisers and participants, the stadium’s innovative method to sports facility design incorporates what was the first retractable natural turf playing surface in north america and the first completely retractable roofing system operating at an incline. The stadium’s exterior skin of shimmering metal panels reflects the shifting desert light while 21 vertical glass-walled slots incorporated into the building exterior offer fans inside the stadium exceptional views of the desert horizon.

Opened in 2006, the stadium provides outstanding, unobstructed views for 63,400 fans with the ability to expand to 73,000 for mega-events. The stadium has hosted two very Bowls (NFL), two national college Football championship games, and the 2017 NCAA final four Basketball Championship.

Encompassing over 1.7 million square feet of space, state farm stadium has various premium seating and space options including 88 lofts and 7,505 club seats.

State farm stadium is owned by the Arizona sports & tourism Authority (AZSTA) and operated by ASM Global.

Source & imagery, courtesy: state farm stadium / MyVenue

ALSD international delivers an annual conference & exhibition, in addition to a 365 community, with the focus to increase income Camiseta Vissel Kobe through new Builds, remodellings & service Expansions, through developments in niches including premium seating & Hospitality, architecture & Design, fan Experience and Technology.

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S bank Arena. The 2022 event will be announced in the coming weeks!

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