The international federation for lacrosse has announced a rebrand to world Lacrosse, along with a new logo for the organization that less than six months ago received provisional recognition from the international Olympic Committee. In addition, the federation announced that it was placing its international headquarters in Colorado Springs, Colorado.

The former international Lacrosse Federation sought the new name to continue the momentum that the sport is experiencing, said world Lacrosse president sue Redfern. The federation has 62 member national governing bodies and membership has much more than tripled because 2000.

“Coming just months after being honored by the IOC with provisional recognition, the introduction of our new brand platform is yet another essential milestone for our organization,” Camiseta Borussia Dortmund Redfern said. “In introducing our new world Lacrosse name, logo and brand elements, we have attempted to capture the numerous distinct characteristics that make lacrosse special — the rich heritage and traditions of our game; the excitement and energy of lacrosse; its growing, global appeal; and, the distinct spirit of camaraderie shared by lacrosse enthusiasts the world over.

Executive director Jim Scherr, the former CEO of the U.S. Olympic Committee, said the organization will release even more details in weeks to come about the new brand identity. “The future for lacrosse has never been brighter, and our new name, logo and brand platform have been developed to capture the spirit of optimism and excitement that permeates our sport,” Scherr said. “Today’s announcement is just the beginning. In the coming weeks and months, we will continue sharing elements of our new brand platform, beginning with our brand style guide, in purchase to offer stakeholders across the sport with a powerful set of tools and resources to work together in sharing the fantastic stories and Camiseta Vissel Kobe characteristics of this game.”

The new logo is developed to reflect the heritage of the Camiseta Bayern Munich sport, with the logo shape representing a handcrafted wooden lacrosse stick. An image of a globe, angled at the actual position of the earth at 23.5 degrees, is developed to represent sport’s global appeal. and the colors are aimed at paying tribute to the significance of the Olympic ideals and reflect the sport’s goal of being included in the Olympic Games.

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